Will this 'ohh-this-will-do' attitude do?; The Rantings of a casual observer.

Think 'Customer', Think 'Computing', Think 'Connection' (between customer & computing). This thought pattern leads to the often unidentified gap between productive computing and the IT skills of the average consumer of business apps.

To the casual observer, there are a great many computerized systems that are designed for the sole purpose of making the process of running a business organization much less tedious and monotonous. But has it really made life all that easier for the management of the organization concerned?

To answer that question; again, in the eyes of a casual observer, computerized business process systems have made the running of a business a bit more complicated than it was. Of course it has lessened the extent of the dull monotony of having to do the same thing every day, and that the same functions that take a long time to complete are now completed in minutes and are easier for analyzing at the end of the day too. But the complications arise from the basics. That is, the training of your staff to carry out simple business transactions via a computerized terminal. To use a highly simplified example; minute errors that can be simply scratched out if the transaction was done in the old fashioned pen & paper method now may take a lot longer because some mis-entries require the permission of an authorized person to correct.

Many of us optimists hold the opinion that the trade-offs are inevitable. When a modern solution is created, it will bring along some difficulties and that the 'good' in it far outweighs the 'bad' in it. But will this 'this-will-do' attitude do? Of course not!

The 'this-will-do' attitude is for those who have no interest in the progress of mankind as a species, or in this context; no interest in the technological advancement of Man. It is for those who have absolutely no interest in what they are doing, because a cherished achievement is one that had passion, dedication and commitment built into its core.

Coming back to the subject of making the Connection between the Customer and Computing, a three dimensional (cube) model of thinking is required. It requires understanding the wants of the customer along with the more important needs of his business. And then it requires understanding what the computing world has to offer and then creating the connection between the two. Integrating customer wants and needs to match what the computing world has to offer is what ThinkCube offers to the business world.

Enter Social Media Networks, the mental state of the average person changed a great deal. Work, even though it was boring before, now became even more boring-er. The average worker cannot wait till her boss leaves the office, so that she could take a peek at her updates on facebook, twitter and what other social networks they are a part of. As a result, productivity levels of employees were being threatened with this sort of behavior.

So now, the tricky part in creating a business productivity app is in identifying and exploiting the rather fat and blurry line that exists between social-networking and productive collaboration via the internet. The ability to Think 'Cube'-wards should lead towards the success of long term inter-business and customer relationships.

To find out more about ThinkCube and how to solve this dilemma, stay tuned.